Current Journal of Applied Science and Technology

Pulses are important component of diet in Indian, mainly for being one of the leading cheap and reliable sources of protein. The emphasis of the Government has, accordingly, been on increasing production of pulses through area expansion and adoption of improved technology. Equally important is the marketing of the pulses, particularly in an objective condition created by the introduction of reforms in the marketing sector, conspicuous by an existing demand-supply gap in pulses. Marketing can also help inducing an element of incentive to farmer through participation in processing and distribution of pulses through direct marketing, or cooperative marketing to get higher share in the consumer’s price. The study has been carried out in two developed block namely Chakdah and Haringhata of Nadia district in West Bengal. The two villages out of twenty-seven gram panchayat were purposively selected for the present study. The multistage purposive and random sample techniques were the key to contrast sampling design in the present study. The statistical tools like mean, standard deviation and coefficient of variation, coefficient of variation, coefficient of correlation, multiple regression, step down multiple regression and path analysis. The study also responded to the inquiry as to where and how much the crop marketed this will be much rewarding and beneficiary to the common farmer. The determinants like yield (kg/bigha), farmer’s attitude towards Pulse crop cultivation and gross return (Rs/ Bigha) are decisively characterizing the marketed surplus of pulse crop.