Seeds of Change: Cultivating Prosperity in Rural China through E-Commerce
Han Cuiping *
College of Arts and Sciences, Yangtze University, China.
Xin Yu
College of Arts and Sciences, Yangtze University, China.
Zhu Junyao
College of Arts and Sciences, Yangtze University, China.
*Author to whom correspondence should be addressed.
Abstract
With the implementation and development of the rural revitalization strategy, most rural areas in China have achieved significant progress. This paper takes Shi Zhu Mountain Village in Wufeng County, Yichang City, Hubei Province in China, as an example to explore how e-commerce can help rural agricultural development and the positive impact of e-commerce assisting agriculture. By analyzing the practice of e-commerce assisting agriculture in Shi Zhu Mountain Village, this paper aims to provide references for other rural areas to promote rural revitalization.
Keywords: E-commerce, rural revitalization, case study, China