Seeds of Change: Cultivating Prosperity in Rural China through E-Commerce

Han Cuiping *

College of Arts and Sciences, Yangtze University, China.

Xin Yu

College of Arts and Sciences, Yangtze University, China.

Zhu Junyao

College of Arts and Sciences, Yangtze University, China.

*Author to whom correspondence should be addressed.


With the implementation and development of the rural revitalization strategy, most rural areas in China have achieved significant progress. This paper takes Shi Zhu Mountain Village in Wufeng County, Yichang City, Hubei Province in China, as an example to explore how e-commerce can help rural agricultural development and the positive impact of e-commerce assisting agriculture. By analyzing the practice of e-commerce assisting agriculture in Shi Zhu Mountain Village, this paper aims to provide references for other rural areas to promote rural revitalization.

Keywords: E-commerce, rural revitalization, case study, China

How to Cite

Cuiping, Han, Xin Yu, and Zhu Junyao. 2024. “Seeds of Change: Cultivating Prosperity in Rural China through E-Commerce”. Current Journal of Applied Science and Technology 43 (6):173-77.


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