Assessment of Opportunities and Challenges for Women Entrepreneur in Digital Age

Swati

Department of Resource Management & Consumer Science, COCS, CCS Harayana Agricultural University, Hisar, Haryana, India.

Kavita Dua *

Department of Resource Management & Consumer Science, COCS, CCS Harayana Agricultural University, Hisar, Haryana, India.

*Author to whom correspondence should be addressed.


Abstract

This study delves into the opportunities and challenges faced by women entrepreneurs in the digital age, focusing on their entrepreneurial competencies, performance, and the hurdles encountered in their ventures. With the rapid evolution of technology and the widespread adoption of digital platforms, women entrepreneurs have emerged as key players in the entrepreneurial landscape. The objectives of this research are to explore the opportunities available to women entrepreneurs in the digital realm, assess their entrepreneurial competencies, and evaluate their performance in leveraging digital tools for business growth. Additionally, the study aims to identify and analyze the challenges that women entrepreneurs encounter in the digital age, ranging from technological barriers to gender-related issues. The methodology employed includes a sample of 30 women entrepreneurs from Hisar districts in Haryana actively engaged in digital-age entrepreneurship, with data collected through a structured survey questionnaire using a three-point Likert scale. The findings from this study will provide insights into enhancing support systems and addressing barriers to facilitate the success of women entrepreneurs in the digital era.

Keywords: Challenges, women entrepreneur, opportunities


How to Cite

Swati, and Kavita Dua. 2024. “Assessment of Opportunities and Challenges for Women Entrepreneur in Digital Age”. Current Journal of Applied Science and Technology 43 (6):161-67. https://doi.org/10.9734/cjast/2024/v43i64396.

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