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Organic agriculture is growing rapidly as an alternative strategy to modern farming methods. At present, only 1.5 per cent of the world’s agricultural land is organic. However, it has encountered a phenomenal rise over the past fourteen years (2005 to 2018) growing annually at a compound growth rate of 7.05 per cent; with 71.5 million hectares global organic land in 2018. However, India has witnessed a remarkable growth of 10.62 per cent during the ibid period and stood at ninth rank among other countries in terms of organic agricultural land (2018-19). The present study attempts to examine the trend and variability in growth of organic agricultural land (including both the cultivated and wild) from 2005 to 2018 at both the national and global level. Further, it explores the marketing patterns for organic food products and unveils those areas where more emphasis is needed and which issues are to be further investigated, addressed and improvised.
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